Internet Marketing Strategies
How do you get people to come to and buy from your web site? E-marketing product
strategy is what everyone is trying to learn! If you know how to get traffic to your site and you are making a profit on the Internet, then you are already a success! On the other hand, if you’re visiting us, you most likely need some additional information, help, and advice with your internet
marketing strategy and e-marketing product strategy.
An internet marketing strategy isn’t that much different from a marketing
plan for a traditional offline business. Yes, you want to get indexed by the search engines,
but if that is your only plan for promoting your web site, you are destined to fail! You
need a comprehensive e-marketing strategy, if you’re going to succeed in online business.
Fortunately, most of what you need to know about is covered right here on this page.
If you don’t find what you’re looking for here, or you want more in-depth training on
e-marketing product strategy, check out our most highly recommended resources to
learn internet marketing strategy
By the way, many people do best when they
learn affiliate marketing first,
and get their feet wet by promoting other people’s products.
Eventually, you may want to have your own product, but learning as an affiliate is a great
way to get started, and get your feet wet, regardless of which of the promotional strategies
outlined below you choose to use. Many people even find that they prefer doing internet
business strictly as an affiliate, since they can avoid all the customer service issues, such
as product delivery and payment processing, and still make a good income from affiliate
#1 – Get Started Blogging and Using RSS Feeds
This is a relatively new internet marketing strategy that is catching on quickly with the big
name marketing experts, but still hasn’t trickled down to the mainstream. If you implement it
now you have a chance to be an “early adopter”. Blogs have been around since the
late 1990s, but up to now have mainly been used for political purposes, or as a means for
individuals to make themselves visible. In the past year or so, though, internet marketing experts
have begun to adopt these strategies in a big way.
In a nutshell, a blog is an online diary, a page or pages that are frequently updated. Search
engines love them, because they are full of new content every time the spiders come around. The
authors love them because the search engines visit often, and rank them well, if the blog is well
designed to focus on certain key words and phrases (just like any web page!). Blogs can be used
to post product reviews, product announcements, articles, and links to your main site. They can
also be used as the mechanism for publishing an online newsletter, without the hassles associated
with e-mailing and building an opt-in list.
I love blogs so much that I’ve written my own ebook on the subject, but also have lots of free
blogging advice and blogging information available here at emarketingman.com. You must learn about marketing with blogs and RSS. These are the hot new methods for 2005 and beyond.
#2 – Direct Email Marketing and Email Newsletters
This internet marketing strategy is the most effective for reaching a targeted customer base.
The two methods used most frequently to implement this are opt-in email marketing, and by writing
and publishing an online newsletter.
Email marketing has become increasingly difficult in recent years, and has quite a few limitations.
This is part of the reason that blogs and RSS are gaining so much popularity. In spite of its problems
however, email marketing is still a viable, if somewhat restricted strategy. Learn more about
direct email marketing strategies here.
Many experts agree that one of the very best ways to start or promote an internet business is with an
email newsletter. Publishing a newsletter allows you to develop a more “personal” relationship with
your potential client or customer base, and can be a great help in “branding” any e-business that you
already have, or hope to promote. Learn more about internet marketing with email newsletters.
#3 – Search Engine Optimization and Placement
The reason we consider this an internet marketing strategy is quite simple. Search
engine traffic is free, and as your placement in the listings rises, you get more and more
link requests from other webmasters, giving you yet another source of free traffic. In the
long run, traffic is the primary concern of most internet marketing webmasters.
Everyone wants the best placement in the search engines and directories. If you are new
to the Internet, don’t be tricked by the people who claim they will sell you top placement in the search
engines. In many cases, they will take your money and often deliver little or nothing in return. You can learn how to handle your own search engine placement right here and become self reliant. Learning
how to optimize your pages for the search engines is not that difficult if you get a quality set of tools and a upto date SEO guide. search engine optimization tools.
#4 – E-Marketing with Pay Per Click Search Engines
In addition to traditional search engines, there are numerous Pay Per Click search engines
you can use. You only pay for actual click throughs to your site, and targeted advertising in
Pay Per Click (PPC) search engines will help increase the number of site visitors (and
hopefully customers!) that you have.
Among the PPCs, there are two eight hundred pound gorillas, and a couple of other smaller, but still hefty gorillas. The rest are much smaller, and less influential, but some people consider them of value simply because you can buy traffic at bargain prices, often a few cents per click. You need to
learn about pay per click advertising
#5 – E-Zine Advertising and Publishing Your Articles
Running “solo ads” or ads that are placed in ezines can be a good way to get some
traffic to your site, or to get the word out about your product. There are thousands of email
ezines being published, and many editors are more than happy to have the revenue from paid
advertising. As with any other form of advertising, though, you have to watch your costs, and
need some method for tracking your results.
I have a page here at emarketingman devoted to helping you learn about ezine advertising and publishing articles as a marketing strategy. It will definitely be worth your time to learn about both.
#6 – Traffic and Banner Exchanges
Traffic exchanges are known by a variety of names, including “start page exchange”, “surf
for hits”, and similar terms. The basic premise is that members of the exchange set the start
page of their browser so that whenever they open their browser, they see the “rotator” provided
by the exchange, which displays the home page of one of the members. You earn credits by
viewing these pages … the more sites you visit, the more times your page is displayed on the
network. This internet marketing strategy has its drawbacks, however. You can learn more
about marketing with traffic exchanges
and banner exchanges here.
#7 – Offline Advertising and Marketing Strategies
A lot of people don’t think about advertising offline, but actually, it can be quite effective for
some websites. Placing classified ads in newspapers, printing up brochures, offering tee shirts,
pens, coffee cups, and other trinkets, and even printing business cards or bumper stickers are all
viable methods for promoting a web site. In addition, very few people think of it, but direct mail
advertising can be used to promote a website, too.
You owe it to yourself to learn about website
marketing using offline methods. You may or may not use it, but you should know how it works.
Many offline methods can be adapted to become online marketing strategies, too.
#8 – Social Networking and Social Bookmarking
These methods are part of the “web 2.0” movement that started in 2006 and 2007. The whole idea
is that the web just be much more interactive, and user-created. Toward that end, sites like
Technorati emerged, where users could bookmark
their favorite sites and rank them, and other users would find sites by virtue of their popularity.
Another big part of Web 2.0 is social communities like
Facebook and MySpace where users
can create their own personal pages, upload audio and video, and develop networks of “friends”. Most
of these communities discourage blatant marketing, however, so you really need to use them primarily
for making contacts, and directing traffic to your other websites.
We’ve covered a lot of territory on these pages, and hopefully you’ve learned at least one
internet marketing strategy that you can put to good use. If you want to learn even more, and
start yourself on the road to being a true expert, learn
more internet marketing strategy here.target=”_blank” rel=”nofollow