Great F.A.Q's Mean Great Sales!

Did you know that you have about one minute to get your customers attention on the Internet these days! Despite the fact that more e-businesses are going out of business than ever before, more people are shopping on the Internet than ever before. The shoppers on the Internet are different from the casual Internet surfer. Shoppers want to get in and out or your electronic store as quickly and conveniently as possible. One of the best ways to retain customers as well as to get them quickly in and out of your store is to have high quality F.A.Q.'s sections (Frequently Asked Questions).

I have worked with a number of companie to improve their F.A.Q's. In one case, I decided to create two F.A.Q. sections. The first F.A.Q. section was for customer service issues, the second F.A.Q. section was for technical issues. As a result of having excellent F.A.Q's, their inbound e-mail inquires dropped an amazing 68% and sales went up 15% in the same period.

What kind of questions should be listed in your F.A.Q. section? Here are some of the most common questions many companies leave out.

1. Operating hours and phone numbers organized by department.

2. Return policies and procedures.

3. Local Sales Tax.

4. How customers can track their order status.

5. International Shipping policies.

6. How back orders are handled.

7. Expected response time for all types e-mail inquiries.

8. How to return damaged goods.

9. The types of credit cards accepted and other acceptable methods of payment.

It is virtually impossible to answer all potential inquires in your F.A.Q. section. Once you have a good one set up, monitor the new questions that come in and add them to your F.A.Q. section as quickly as possible. Help your shoppers help themselves and you'll retain your customers and you will increase sales!