Archive for Uncategorized

Internet Marketing – The Ideal Medium

Internet Marketing – The Ideal Medium






Internet Marketing – The Ideal Medium

The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium. Let’s examine a few of the factors that make it so much easier to make money online.

Low Startup and Overhead Costs. Even as recently as five or six years ago, it could cost one hundred dollars or more to register a domain name, and a similar monthly fee to host a web site. These days, both of those costs are down to around $10 US. An HTML editor can be had for around $50 US, or one can subscribe to a service that provides hosting and an online web site editor for as little as $20 or $30 per month, and includes many other features and services in a “one-stop” package. Unlike a traditional “bricks and mortar” business, an online business requires no expensive leases, no employees, no commuting time or expense, little or no stocking of inventory, and little or no shipping expense.

Portability and Flexibility. Most of us live where we do because of our work. We were recruited to a specific area due to a job, or moved there for the availability of jobs, or can’t afford to relocate, because of the expense and potential interruption of income. When you own and operate an online business, however, you are not geographically restricted. If you need or want to travel, you can continue to operate your business with a laptop computer, and access to a phone line. If you want to move to another location for any reason, such as family connections, environment, or recreational opportunities, you can relocate your internet business without any interruption. An online business affords you the opportunity to work as little or as much as you like, and set your own hours. You control the business, rather than the other way around.

Multiple Income Streams. Once you’ve developed one online business, you can easily develop a second, third, and fourth online business. You have the option to focus each of these businesses on different markets, or different segments of your primary market, thus giving yourself several streams of income. Just like diversifying a stock portfolio, this gives you some “insurance”, in the sense that if one of those income streams dries up, you still have several others, and can develop more.

Expanded Marketing Reach. Unlike a traditional business, which most likely is restricted to a limited geographic area, an online business can have customers located around the world. The numbers of people who sign on to the internet on a daily basis, and the numbers of new users, boggle the mind. All of these people are potential customers for your internet business, and their numbers are constantly expanding exponentially.

Opportunities for Automation. Nearly every aspect of an internet business can be automated. Order processing, credit card processing, drop-shipping or electronic delivery can all be automated. Your business can operate 24/7, with little or no human intervention required. Autoresponders provide an opportunity to automatically or semi-automatically remain in contact with customers, and recruit repeat business. Software exists to automate nearly every aspect of your online business.

Niche Marketing. When marketing online, it is easy to develop and sell products that are designed to appeal to a relatively small niche market. Whereas the cost of production and marketing might be prohibitive in the offline world, working online allows the entrepeneur to develop a product designed for a very narrow market, yet sell it successfully.

Most people would probably agree that the internet is as important and potentially revolutionary a communication device as were the printing press, the telephone, radio and television. When you think about it, you will most likely agree also that it is the ideal marketing medium, and an entrepeneur’s dream come true. Get started today – it doesn’t take that much to learn how to make money online.

Cultivating Internet Marketing Success

Cultivating Internet Marketing Success






Cultivating Internet Marketing Success

We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It doesn’t happen over night. Here are some ideas for improving your chances of internet business success.

Have a plan, preferably written. We all need to get organized, and have a vision of where we are going. Some people seem always to take the impulsive “fire … aim … ready” approach and do everything without thinking. At the other extreme are those who are subject to “the paralysis of analysis” … they spend all their time thinking, and never get into action. As with most things, moderation is the key. Take some time to think out a plan and write down the sequence, then get to work. The plan can always be revised as you go.

Treat your internet business as a real business. If you’re serious about making money, or achieving personal freedom, you have to think of this as a business, not a game or a hobby. Discipline yourself to work on your business regularly. Set aside an hour a day, or one day a week, or whatever your personal schedule allows, and discipline yourself to abide by that schedule. Setting aside an area of your house to be your “office” is always a good idea, too. Even if it’s only 10 square feet in the corner of your bedroom, that is your “office”.

Think of your business progress as a scientist would. Make your plan, but leave it flexible. Try some things, and be willing to modify your ideas and plan based upon results and experience. A scientist forms a theory, then tests the theory, then modifies the theory to account for the results, and tests it again. That happens over and over. It works great for business, too.

Set realistic goals. Many people make the mistake of shooting for the moon, instead of setting a series of attainable goals along the way. Set realistic goals, reward yourself for achieving them, and then “raise the bar” for your next goal. You can’t get to the top of the stairs without climbing each of the steps …

Be patient. Rome wasn’t built in a day, and neither was any other successful business. While internet business offers the chance to “fast track” your way to success with much lower costs than traditional business, it still requires an investment of time and money, and the patience to watch it grow. Your first several months, possibly even the first six months to a year are basically a learning experience.

Getting started is the hardest work. You’re learning new things, perhaps developing a web site or learning how to advertise and market on the internet. Most people say they did the hardest work for the least payoff in the first six months of their internet venture, but as time goes on, they work less and less, and earn more and more.

Do what excites you. If you’re serious about internet business, you’ll be putting a lot of time into it. One sure way to sabotage yourself is to be doing something that holds no interest for you. Instead, pick something that excites you. It might be your favorite hobby, or something else that you’re passionate about. Maybe the sales process itself excites you. That’s fine, but at least pick products that interest you, or sooner or later, you’ll lose interest in promoting.

The riches are in the niches. Many people starting out in internet business tend to have too broad a focus, or try to sign up for dozens and dozens of affiliate programs, taking a “shotgun” approach. They apparently figure that if they have enough irons in the fire, *something* will pay off. Internet veterans are quick to point out, however, that a far better approach is to pick a narrowly defined niche … a unique product, or a product being sold to a unique population. The trick is to find something that has a fairly high demand, but relatively low competition. When you find it, you’ve found a “niche”.

Develop multiple income streams. Rather than putting all of your eggs in one basket, try to develop multiple sources of online income. That way, if one of the products or vendors you are promoting fizzles out, you have several other income streams still functioning. The idea is very much like diversifying a stock portfolio. While this seems to contradict what I just said above about picking a niche, it doesn’t have to. You could represent several complementary products to the same niche market, or develop several niches. The point is to start narrow, but diversify as time goes on.

Think positively. You would be amazed how much your own attitudes, whether conscious or unconscious, affect your outcomes. If you’re in an internet business opportunity that doesn’t feel right to you, or which you don’t expect to work out, then either change your attitude, or change your business. If you believe in what you’re doing, don’t let the negative attitudes of others dissuade you. Considering the opinions and feedback of others is smart … blindly allowing them to alter your beliefs is not.

Use Blogging Software to Create Websites

Use Blogging Software to Create Websites

Have you thought about how easily you could build and maintain a website if you created the entire thing using blog software? Talk about an inexpensive and easy way to make your own website, this is it!

A small business could create websites for each of its product lines, and build each site with blogging software, then link them all together to a main sales site. New product announcements,a FAQ, customer support, description of features, etc, is all handled in a snap…

Somebody wanting a quick and easy mini-site to sell products could easily do this. It would also be a great way to do a content or informational site that links to an actual product sales site, or promotes products through affiliate links. In fact, more and more people are claiming their own “virtual real estate” using blogs to set up static web sites, and monetize them through such things as Google AdSense, and affiliate programs such as Amazon, Chitika, and Commission Junction.

The site doesn’t even have to look like a conventional blog, if you don’t want it to. You can structure it to look like a standard website, but get all the benefits of having a blog, like generating RSS feeds, getting frequent visits from the search engine spiders and quick indexing, and the ability to announce it on all kinds of blog announcement sites and directories …

That is creative internet marketing at the cutting edge!

People are already doing this. I’ve visited several sites that are constructed this way using either WordPress or MoveableType. They can be made to look just like regular websites. In fact, the first time I visited one, I didn’t have a clue that it was done that way, until I corresponded with the webmaster, and he told me how his site was constructed.

The blog is embedded into the website seamlessly, and retains the ease and functionality of a blog, without looking like one. The site retains all the benefits of a blog – easy, frequent updates, a conversational tone, the ability to interact with site visitors and customers right on the site, and the ability to use pinging and blog directory announcements, etc.

Another such site that I found combines a home page, sales pages for an ebook, and two blogs. The whole thing is constructed using blogging software, which makes it a snap to update. As with the first site I mentioned, it looks for all the world like a conventional website, but gains many of the advantages of a blog.

This is the wave of the future, folks, and it’s happening now.

Get on board before the train leaves the station…

I own and operate a number of blogs devoted to making money online, and my latest projects include a site devoted to blogging guides and software, and publishing my own blogging advice ebook. Check them out, and get started blogging!

Build Bulk Email Marketing Lists with Co-Registration Leads

Build Bulk Email Marketing Lists with Co-Registration Leads






Building Bulk Email Marketing Lists

You’re about to learn about the little known world of co-registration leads. Quietly, insiders have been to focusing on this method of building bulk email marketing lists because of speed, lower cost, and large quantities of opt in co-registration leads.

Most people don’t know about co-registration services and co-registration leads. They’re used by some of the biggest corporations, and the biggest internet marketing experts, yet not widely written about in courses or ebooks.

The fastest, most cost effective way to build a list of any size you desire, no matter what your budget or your target audience, is to use co-registration services and buy bulk email marketing lists.

Here’s how co-registration works. You can contract with owners of sites (or a network of sites) with traffic to collect a list of names of people visiting their sites who request information based on your offer. You pay per name for each person who responds, and you tell the site in advance how many names you want (or can afford). Some sites will have a minimum order, but that can be as low as a few hundred dollars.

You decide how many fresh email leads you want, and what you can afford, and place your order. Depending on how much targeted traffic the site has relative to how big your order is, you will have your order filled within a few days or weeks.

Sometimes these ads appear on “popups” or “popunders”, while other sites prefer to use the technique of getting their own subscribers first, and then offering additional subscriptions from their own “thank you” page. Still others will place your ad right on their site. Techniques vary, but the concept is the same.

These opt-in leads can be quite targeted because the visitor is already on a site that has something to do with your offer, they will have read about your offer, and, if they like the idea, they will ask for more information.

The website will then collect the information from all those who want more information, and charge you per lead. This fee can be as low as a few cents, up to a dollar or more each, depending upon the quality of the lead, how targeted the visitors are, and the size of your order.

The benefit to you is simple: you don’t have to concern yourself with getting traffic or getting a banner clicked, you just have to insert your offer on a site that already has people on it seeking more information on related topics.

The end result? Using co-registration leads, you can get a fresh email lead for much less than it would cost you in time or money to create the same result on your own. You can pay more for highly
targeted co-registrants, who respond directly to your own offer, or you can buy bulk leads who have
responded to a general offer, such as the opportunity seeker leads that I sell at NitroListBuilder.com

Here’s the best part: some of these sites can get you thousands or even tens of thousands of names very, very quickly, according to your budget. As soon as you have received the amount that you need, they pull your listing and you stop getting new leads.

Once you have your list, then you provide (via autoresponder) the free information you offered in your listing.

Just imagine how much simpler your marketing can be from here on out. You won’t have to fuss with search engine optimization, pay per click positioning, banner design, or list rental. You can simply determine what your budget is, pick one of the vendors in the directory, and within a defined period of time you’ll have a list to market your offer, ezine, or newsletter.

Then, instead of wondering how your site is listed in the search engines today, you can focus on improving your offer, setting up JV deals to hit your list with, or simply take the day off and let your autoresponder make money for you.

If you want to market a product, service, or affiliate program, you simply must at least explore this opportunity. You could rather quickly have list of 500 to 5000 names, even on a limited budget.

Remember, the money is in the list, and it’s a numbers game. The more people you have reading about your offer, the more money you stand to make with the right offer, and a good presentation of that offer.

More Internet Email Marketing Strategy

More Internet Email Marketing Strategy






Marketing on the Internet

Email Marketing Strategy

You know, many people don’t entirely grasp the power you have when you have a high-quality email marketing list. The folks on that email list are a captive audience for you. I’ve even seen some people use the catch phrase “captive traffic” to refer to an email list.

Permission-based direct email is a tried and true mechanism for increasing sales and improving customer loyalty. The people on your direct email list are truly a captive audience, many of whom actually *want* you to email them about special offers and timely information.

Suppose the money you spent buying bulk email marketing lists had instead been spent for some ‘guaranteed visitors’ to your website. Assuming the vendor were honest, you would have had a large number of people at least ‘eyeball’ your home page, but that’s probably the one and only chance you would ever have to sell or promote anything to 99.99% of them.

In contrast, your list has as many or as few names on it as you can buy or capture through your subscription forms, and you can email them again and again, until they tell you not to. Or you can entice them to one of your double opt-in autoresponders, and get a decent percentage of them as long-term subscribers that way.

So what are you going to do with your email marketing list? How are you going to approach them? I would suggest you keep a few things in mind as you map out your email marketing campaigns.

First, you need to ‘train’ your subscribers right from the start that if they want something from you, they have to give in return. Initially it might be a double opt-in subscription in exchange for a free ebook or a free report. Later, you will want their attention, and eventually their money, in exchange for what you are offering them.

In the beginning however, you have to be willing to GIVE to them BEFORE you can expect to get.
Give them a free report, or a free ebook, or a free e-course right up front — the sooner, the better. WHY? Because that is what they signed up for in the first place … information … and they expect it to be free at this point.

Remember, most sales are not made until after a minimum of 5-7 contacts, and right now your list is “cold” – these people don’t know who you are, or whether you can be trusted, especially if you
are trying to “warm up” either co-registration leads and/or bulk email marketing lists.

The other thing I would encourage you to keep in mind as you plan your email marketing campaign is the wants and needs of your audience. You have been, and perhaps still are, an ‘opportunity seeker’ yourself. Think about the kinds of things you most wanted and needed when you were starting out. Chances are, the people on your list want the same kinds of things.

Did you want some stranger demanding that you whip out your credit card and pay up for information? Or did you want someone to give you some free advice, and show you the ropes while you got your feet wet?

What problems can you solve or prevent for the people on your list? How can you educate and help them? What can you do to make their quest for online opportunities easier?

REMEMBER — It will be much easier to sell to people later, if you give to them in the beginning. Once you’ve got them looking forward to your emails, and considering you a trusted friend, they are a captive audience for whatever you have to say …

E-marketing With Blogs and RSS

E-marketing With Blogs and RSS






E-marketing With Blogs and RSS

In case you haven’t heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.

This is the hot new trend for 2005 and beyond. The word “blog” was actually selected as the word of the year for 2004, and 2005, and 2006 promises to be the year of the blog.

So what is all the fuss about? Well, especially with the increasing restrictions on email marketing, including ISP blocking of mail amounting to estimates of 40% of all email never getting delivered, marketers began to look for new avenues to get their message out. Enter blogs and RSS.

Delivered straight to a user’s desktop, the content of an RSS feed is unfiltered by anyone. Users can subscribe and unsubscribe anonymously, with the click of a mouse, and have no fear that their personal information will be shared. RSS is “pull” technology, meaning that the user asks for it, in contrast to email, which is often unasked for, and thus is often “push” technology.

Blogs, which are usually publicized by way of an RSS feed, among other venues, are the current darlings for the search engine spiders. Search engines love blogs, because they are full of content, are frequently changing, are devoid of “flash”, graphics, and other distractions, and are full of outgoing links.

If you know anything about search engine optimization, you know that those are the characteristics that should you strive for when optimizing a conventional page for the search engines. The pages in a blog are that way by their very nature, and thus attract the search engine spiders.

Why do marketers love blogs? Numerous reasons.

They are simple to create and maintain. They afford the opportunity to publish links to other sites, and to the interior pages of other sites. Their popularity with human visitors makes them natural targets for traffic. Their constantly changing content attracts the search engine spiders, which then follow the links that they find, and index the pages of other websites.

Many savvy internet marketing experts have suggested that the best way to capture an audience of potential customers is to provide them free information, either through a “content site” that does little direct selling, or through publication of an informative email newsletter that gives free information and at most employs a “soft sell” when endorsing products.

A blog is the perfect blend of the two. It has often been suggested that the best way to start an online business is with a free newsletter, which allows you to develop your “list”. While a blog doesn’t develop your “list” in quite the same way, it does afford you the opportunity to develop a loyal following among your readers, which accomplishes much the same purpose as having a “list”.

Whether you announce or endorse a product through an email list or a blog, you are announcing it to people who want to hear what you have to say. Your blog readers are probably more eager, in many cases, than are readers of your mass emails.

I could go on and on about the merits of blogs. If you are promoting any product or service online, you owe it to yourself to check out what can be done with blogs and RSS. There are any number of ways to make money blogging, including promoting links to your own or affiliate products, or using contextual ads like Google’s Adsense to monetize your blog.

Check out my new blogging guide which teaches people how to promote any product or service online using blogs and RSS.

Search Engine Secret : Submit More Pages

Search Engine Secret : Submit More Pages






Submit All of Your Pages and Watch Your Traffic Grow!

by Daryl Clark

Everyone is looking for search engine “secrets” about how to
get more qualified traffic to their web sites. What I’m going to share
with you is no secret, however it is not practiced by very many search engine
optimization companies or individuals. Many companies and individuals only submit their home
page to search engines and directories. You can easily quadruple your
traffic in 90 – 120 days by implementing the following procedures.

1. Create a unique title for each page of your
site that covers a different subject matter. I am astounded when I surf
the web and I find large and small companies whose web sites don’t have
a decent title for their home page, much less titles for any of their
content pages. Your title should not be named “home”. If you own a web
design program or if you have competent web designers, your title can
be changed on every page in 10 – 30 minutes. Your title should be short
and describe the content on that page. In case you were not aware, the
title of each page always appears in the upper left hand corner of the
browser used by the person visiting your web site.

2. Create meta tags for each page that has a different
title. Most people use the same meta tags for each page of their web site.
If you have different content on different pages, then you should have
different meta tags for those internal pages too! Meta Tags are the hidden
text that programmers use to enable the search engine “spiders” to find
your site on the world wide web. At one time, there were numerous meta
tags in use, but in recent years, only Title, Keywords, and Description are
thought to have any importance.

3. Submit your pages to search engines and directories
every month. Once you have the proper title and meta tags for the interior
pages of your web site, register them once a month. If you want ANY of
your pages indexed by search engines, you have to submit them once a month!
You can do this manually or you can do it through various submit programs.
The most affordable method I have found is the free search engine submit
tool at BraveNet.com.
BraveNet allows you to register with 18 search engines at no charge. If
you do this once a month, you will start getting traffic to your newly
submitted pages within 60 – 120 days.

In summary: Optimizing your title and your Meta
Tags for each page can easily quadruple your traffic in just a few months.
Submitting your internal pages of your web site to directories and search
engines is an affordable and easy way to bring more qualified traffic
to your web site.

**********************************************

Author Daryl Clark, the founder of EmarketingMan.com, has been a regular
contributor to over twenty E-zines, in addition to having written training articles
for the largest Internet Marketing newsletter in mainland China.

E-marketing Tips: Customer Satisfaction in E-commerce.

E-marketing Tips: Customer Satisfaction in E-commerce.






Monitoring Customer Satisfaction on the Web

by Daryl Clark

If you have an e-commerce site, you need to know
if your customers are satisfied. Unlike a brick and mortar business, it
is very hard to monitor customer satisfaction on the web. If your business
is Internet only or if it is a brick and mortar business, customer satisfaction
has to be a priority or else your business will fail! If you don’t physically
see the customer, how can you tell if they are satisfied?

One of the best methods I have found, is to use
the services of Bizrate.com. After you have filled out their on-line application
and your web site is approved,
Bizrate.com
sends you some simple HTML to paste into your receipt page. This HTML
offers customers a chance to win a prize if they fill out a short survey
about their shopping experience. Customers will rate your company and
your web site using a 1-10 scale on the following parameters of satisfaction:

  • Overall Rating
  • Ease of Ordering
  • Product Selection
  • Product Information
  • Price
  • Web site Performance
  • On time Delivery
  • Product Representation
  • Customer Support
  • Order Tracking
  • Shipping & Handling

Having this type of feedback is essential to continuously
improving your operations. Bizrate provides you the feedback weekly in
the form of a customer approved survey link that is posted on your web
site. With this information your new customers, current customers and
you know how your customers feel about your company, services and products.
You can make the necessary corrections to your operations, by monitoring
your weekly results and reviewing real customer feedback.

In summary: It is hard to tell who to do business
with on the Internet these days. You can put your customers at ease by
letting them know you care about their satisfaction. There isn’t a better
way to reduce customer apprehension and assure customers of your legitimacy,
than to have “Customer Certified Ratings” posted on your web site. Do
not work in the dark, let your customers light your way by allowing them
to tell everyone why they should do business with you.

**********************************************

Author Daryl Clark, the founder of EmarketingMan.com, has been a regular
contributor to over twenty E-zines, in addition to having written training articles
for the largest Internet Marketing newsletter in mainland China.

E-marketing Tips: Customer Satisfaction in E-commerce.

E-marketing Tips: Customer Satisfaction in E-commerce.






Monitoring Customer Satisfaction on the Web

by Daryl Clark

If you have an e-commerce site, you need to know
if your customers are satisfied. Unlike a brick and mortar business, it
is very hard to monitor customer satisfaction on the web. If your business
is Internet only or if it is a brick and mortar business, customer satisfaction
has to be a priority or else your business will fail! If you don’t physically
see the customer, how can you tell if they are satisfied?

One of the best methods I have found, is to use
the services of Bizrate.com. After you have filled out their on-line application
and your web site is approved,
Bizrate.com
sends you some simple HTML to paste into your receipt page. This HTML
offers customers a chance to win a prize if they fill out a short survey
about their shopping experience. Customers will rate your company and
your web site using a 1-10 scale on the following parameters of satisfaction:

  • Overall Rating
  • Ease of Ordering
  • Product Selection
  • Product Information
  • Price
  • Web site Performance
  • On time Delivery
  • Product Representation
  • Customer Support
  • Order Tracking
  • Shipping & Handling

Having this type of feedback is essential to continuously
improving your operations. Bizrate provides you the feedback weekly in
the form of a customer approved survey link that is posted on your web
site. With this information your new customers, current customers and
you know how your customers feel about your company, services and products.
You can make the necessary corrections to your operations, by monitoring
your weekly results and reviewing real customer feedback.

In summary: It is hard to tell who to do business
with on the Internet these days. You can put your customers at ease by
letting them know you care about their satisfaction. There isn’t a better
way to reduce customer apprehension and assure customers of your legitimacy,
than to have “Customer Certified Ratings” posted on your web site. Do
not work in the dark, let your customers light your way by allowing them
to tell everyone why they should do business with you.

**********************************************

Author Daryl Clark, the founder of EmarketingMan.com, has been a regular
contributor to over twenty E-zines, in addition to having written training articles
for the largest Internet Marketing newsletter in mainland China.

Become a Resource and Customers Will Return

Become a Resource and Customers Will Return






Become a Resource and They Will Return!

by Daryl Clark.

One of the biggest challenges every person conducting
business on the world wide web faces, is how to get qualified traffic
to return to their web site. Business people are always looking for affordable
ways to get repeat traffic. You need to provide a reason for web surfer
to come back to your site, otherwise they won’t. The best strategy is,
to BECOME A RESOURCE for them, then
you will get repeat traffic. Here are a few tools you should consider
using to bring people back to your site.

1. Have a “What’s New” section and update it frequently.
If you are selling products or if you have a portal site, people who have
been to your site once, need a reason to come back. If you are consistently
adding new high quality information or if you offer frequent product promotions,
people will come back to your site more often. To learn “What’s New”.

2. Offer educational information and update it
frequently. My web site contains information that changes over time. This
constant changing requires frequent updates but also acts as a resource
for people to return to my web site for new and relevant business information.

3. Create a web links page. Many companies don’t
realize that one of the best ways to get repeat traffic is to have a relevant
and comprehensive web links page. You can get new traffic and repeat traffic
by offering to swap links with relevant sites. This goes back to the idea
of “being a resource” for your customers. To viisit the web links page at
emarketingman.com, just click here.

4. Offer free chat from your web site. If you want
to be a resource, offer people the opportunity to chat with other like
minded web surfers at your site! To add chat to your web site, try DiscussWare
for free. This great product adds chat to your site and is easy to set
up. For a nominal fee you can upgrade to Discus Pro. To learn more or
to add DiscussWare to your site visit this URL just click here.

5. Use your newsletter or e-zine to get people
to return to your site. If you have added new information to your site
and you don’t have a “What’s New” page, then list “What’s New” in your
newsletter or E-zine. If you don’t have a newsletter or E-zine, you can
learn how to start one by visiting my newsletter page by clicking
here
. If you do have a newsletter, include links back to the
location of the relevant text or information in your site. If someone
clicks through, they are very likely to look around and see what else
you have added since the last time they were there.

In summary, it is a shame to have hundreds or thousands
of qualified people come to your web site only never to return! Use the
techniques I have listed and you will get those qualified web surfers
to come back again and again!

**********************************************

Author Daryl Clark, the founder of EmarketingMan.com, has been a regular
contributor to over twenty E-zines, in addition to having written training articles
for the largest Internet Marketing newsletter in mainland China.